CMU 2026 Faculty Conference highlights decorum, branding, service excellence
Central Mindanao University (CMU) hosted HULAGWAY: 2026 Online Faculty Conference via Zoom on November 4, bringing together educators to discuss decorum, branding, and service excellence.
This year’s gathering underscored the importance of faculty decorum, service excellence, institutional branding, and responsible social media engagement, while recognizing the role of academic scholars in advancing the University’s mission.
The faculty conference featured a talk on “Hulagway: Faculty Decorum, Institutional Branding, and Social Media Ethics in the Light of the CMU Educational Philosophy,” delivered by Coach Jonas U. Dupo, a motivational speaker and the President and CEO of the John 14:14 Group of Companies. His presentation offered valuable guidance on how faculty members can authentically reflect the university’s core values both on and off campus.
During his talk, Coach Dupo explored how workplace attitudes impact organizational culture. He encouraged faculty to actively address negative mindsets, practice gratitude, and strive to be professionals who uplift and bring out the best in their teams while actively promoting CMU’s institutional branding.
Moreover, Dr. Rolito G. Eballe, University President, described the conference as a celebration of CMU’s faculty and their achievements, providing an opportunity to reflect, share ideas, and strengthen their commitment to academic excellence.
“Our faculty members are the pillars of our academic community. Through quality instruction, research, extension, and mentorship, you help shape the future of our students. Your dedication reflects CMU’s commitment to excellence and service,” Dr. Eballe said.
In addition, Dr. Jose S. Valmorida, Vice President for Academic Affairs, pointed out important lessons from the conference and encouraged the faculty members in attendance to be mindful of the attitudes highlighted during Coach Dupo’s talk that can negatively affect the workplace. These include entitlement, envy, greed, immaturity, ingratitude, dishonesty, a lack of integrity, poor time management, unhealthy competition, and the tendency to blame others.
“…let us choose to become the kind of employees who bring out the best in our workplace. Let us be proud of being a CMUan: celebrate the successes of our colleagues, be productive, practice gratitude, and serve our students and other stakeholders with care,” Dr. Valmorida urged.
The conference paved the way for fruitful discussions where faculty members were given the chance to raise concerns, which were addressed with encouraging insights from the keynote speaker.
Furthermore, CMU recognized faculty and staff who completed their degrees through the Faculty and Staff Development Program (FSDP) for this important milestone. The university also congratulated its very own Metrobank awardee, Dr. Cecilia Bucayong, on her remarkable accomplishments that brought pride and inspiration to the entire CMU community.
A total of 476 faculty members attended the Faculty Conference. Led by the Director of Instruction, Dr. Cherry Mae R. Balingit, the conference was organized in collaboration with the Office of Public Relations and Information, the Digital Transformation Office, the Office of Human Resource Management, and the CMU Administration.
Aligning with global standards, the conference underscored Central Mindanao University’s active contribution to the United Nations Sustainable Development Goals—specifically SDG 4 (Quality Education) through faculty professional development and instructional excellence, and SDG 16 (Peace, Justice, and Strong Institutions).
